by Steve Pike | Dec 30, 2025 | Equipment, Fitness, golf business, Golf News, Instruction, Opinion
By Brian Sommer There are few moments in life that one can honestly identify and say, without embellishment or nostalgia, this changed the trajectory of my life. For me, one such moment occurred not on a championship tee, nor under the tyranny of scorecard...
by Steve Pike | Dec 27, 2025 | golf balls, golf business, Golf News, Opinion
By Brian Sommer I have written about my initial encounters with Bridgestone Golf’s new VS prototype golf balls, specifically the Black and Blue models, which are being ushered in as successors to the venerable Tour B X and Tour B XS. That exercise alone...
by Steve Pike | Dec 22, 2025 | golf business, Golf News, golf shoes, Opinion
By Brian Sommer It is a melancholy truth of the modern golf industry that durability of thought and durability of product are rarely found in the same place. Brands now appear with the lifespan of a mayfly, propelled briefly by venture capital, influencer enthusiasm,...
by Steve Pike | Dec 13, 2025 | Equipment, golf business, Golf News, Opinion
By Brian Sommer For more than two decades, I’ve maintained an occasionally torrid, occasionally exasperating relationship with the so-called JDM – the Japanese Domestic Market- those exquisite implements forged in the shadowlands of precision and quiet...
by Steve Pike | Dec 9, 2025 | golf balls, golf business, Golf News, Opinion
By Brian Sommer One does not easily forget his or her first encounter with a genuinely superior golf ball, particularly in an era when most offerings were little more than over-hyped mediocrity. My own conversion occurred in the mid-1990s, when I discovered the...
