by Steve Pike | Mar 11, 2026 | Equipment, golf business, Golf News
Designed for golfers in need of more speed from a players-style design that also ensures a pleasing impact experience, PING has introduced the i540, a premium iron model custom engineered for score-lowering performance. The i540 irons ( $235 per club with stock steel...
by Steve Pike | Mar 10, 2026 | Equipment, golf business, Golf News
Targeting golfers who best fit into a super-game-improvement iron, PING is introducing the G740 iron, which it says is “a distance-delivering, high-launching design’’ engineered with score-lowering forgiveness and consistency. The custom-built G740 irons ($202.50 per...
by Steve Pike | Mar 10, 2026 | Equipment, golf balls, golf business, Golf News, Opinion, PGA Tour
By Brian Sommer In the long, fluorescent afterglow of the PGA Show where exaggeration is mistaken for progress and marketing copy is delivered with the confidence of natural law we are once again invited to marvel at the new golf ball. Faster. Longer. More stable....
by Steve Pike | Mar 3, 2026 | Equipment, golf business, Instruction, Opinion, Technology
By Brian Sommer Golf is a cruel master. Modern instruction has made it more cruel – cloaked in the self-righteous garb of “progress.” In 2025, roughly eight million Americans took lessons, poured time, money, and sweat into improvement and yet the average...
by Steve Pike | Mar 2, 2026 | Equipment, golf business, Golf News, Personalities, Technology, Travel News
A group of familiar names in the golf industry – led by Vikash Sanyal – co-founder of the Odyessey and Never Compromise putter brands – today launched Chamber Putters. Featuring the Chamber Justice Mallet and its A-LOC (Alignment Laser Optic...
by Steve Pike | Feb 28, 2026 | Equipment, Fashion, Fitness, golf balls, golf business, Golf News, golf shoes, Instruction, shoes
In a Feb. 26 conference call with Wall Street analysts, David Maher, president/CEO of Titleist/FootJoy parent Acushnet (GOLF), said his company “is enthused’’ about the overall market, “and really led by what is happening at the golfer base, in the U.S.’’ Acushnet...
