by Steve Pike | Jul 16, 2026 | Equipment, golf business, golf entertainment, Instruction, Opinion, Technology
Part II of Brian Sommer’s four-part series: Why Golf Monitors Cannaot Save Golf The phrase “key statistics” deserves rather more attention than it usually receives. Not because there is anything inherently wrong with statistics. There isn’t....
by Steve Pike | Jun 25, 2026 | Equipment, golf balls, golf business, Golf News, Opinion
By Brian Sommer There is a peculiar modern superstition in golf – one that passes for science simply because it is accompanied by numbers. Launch monitors hum, TrackMan units blink with authority, and fitting sessions proceed with the solemnity of laboratory...
by Steve Pike | Jun 17, 2026 | Equipment, golf business, Golf News, Instruction, Opinion
By Brian Sommer There is a peculiar modern superstition in golf equipment design – polished, efficient, technologically fluent, and utterly convinced of its own benevolence. It is the belief that if one refines geometry sufficiently, redistributes mass with...
by Steve Pike | Jun 11, 2026 | Equipment, Events, golf balls, Golf News
Bridgestone Golf, is introducing its USA 250 Capsule to celebrate 250 years of American heritage through the lens of championship golf and Tour-level performance. Arriving just in time for the U.S. Open Championship, the patriotic capsule blends collector-level design...
by Steve Pike | Jun 11, 2026 | Equipment, golf business, Golf Courses, Golf News, Technology, Travel News
Blue Tees Golf is launching what it calls a “fully realized’’ Player Pro experience with the Dynamic Hole View, Green Heatmaps, True Distance Breakdowns, and a range of new capabilities. The company says the new Player Pro redefines what’s possible from a GPS...
by Steve Pike | May 26, 2026 | Equipment, golf business, Golf News
By Brian Sommer There is something revealing about attending an outdoor fitting for the new Titleist GTS line, only to discover that the doctrine under examination is essentially the same one that arrived two years earlier beneath the solemn banner of “Generational...