by Steve Pike | Feb 10, 2026 | Equipment, golf business, Golf News, PGA Tour
SuperStroke, a leader Tour-proven golf grip technology, proudly is debuting its Zenergy TLT grip, designed exclusively for the rapidly growing number of zero-torque, lie-angle-balanced putters that have become popular with a wide range of golfers. For players using...
by Steve Pike | Feb 3, 2026 | Equipment, golf business, Golf News, Personalities, PGA Tour
SuperStroke, is best known as the No. 1 putter grip in golf and a leader in innovative Tour-proven golf grip technology, but Justin Rose has proven SuperStroke is equally effective on drivers. Rose, a 45-year-old Englishman and 2013 U.S. Open winner this past weekend...
by Steve Pike | Jan 24, 2026 | Equipment, golf business, Opinion, Technology
By Brian Sommer Every year, without fail, the golf industry assembles to announce once again that it has conquered physics. “Faster.” “Hotter.” “More speed.” This ritual is now accompanied by an ever-growing menagerie of technical marvels: carbon faces, carbon crowns,...
by Steve Pike | Jan 24, 2026 | Equipment, golf business, Golf News, PGA Show, Technology
Cobra Golf’s new family of OPTM metalwoods was among the highlights of this week’s PGA Show in Orlando. Each member of the new OPTM family includes POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. The four models available are...
by Steve Pike | Jan 23, 2026 | Equipment, golf balls, golf business, Golf News, PGA Show
The Acushnet Company’s new Titleist Velocity golf balls are now available at retail for $29.99 per dozen. The company says the ball is engineered to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and reliable greenside spin,...
by Steve Pike | Jan 20, 2026 | Equipment, Events, golf business, Golf News, PGA Show, PGA Tour, Tiger Woods
Bridgestone Golf, today helped usher in the PGA Show in Orlando with the launch of its unveiled the new 2026 TOUR B series of golf balls, which it says are engineered to deliver dramatic increases in ball speed and distance without compromising spin or greenside...
