PING is introducing Scottsdale TEC putter line, which it says features a “new alignment technology’’ developed using eye-tracking research, high-MOI mallet designs, and a striking white finish.
The Scottsdale TEC Ally Blue Onset, Ketsch Onset and Hayden echare available for pre-order at PING authorized retailers around the world beginning today. MSRP for each putter is $435.
“The new Scottsdale TEC putters represent an exciting new opportunity for golfers to improve their putting,” said PING President/CEO John K. Solheim. “The use of eye-tracking research has given us some great insights into the best ways to help golfers improve their focus and sink more putts. We’ve also chosen to make this line exclusively mallets to better serve the growing market for these types of designs while continuing to offer stroke-type fitting through optimal CG placement.
“All the Scottsdale TEC models are designed with proven PING performance, including high MOIs and a fantastic feel. We’re seeing some nice Tour adoption as well as we come into the key season.”
The Scottsdale TEC (Tour Elevated Concepts) putters were developed using eyetracking research rooted in a visual performance philosophy known as Quiet Eye – how golfers visually engage with the putter before the stroke. In putting, Quiet Eye describes the duration of a player’s final gaze fixation on the ball, with longer durations consistently linked to higher skill and better performance.
Solheim said PING engineers tested multiple alignment prototypes while golfers wore Tobii eyetracking glasses. This enabled precise measurement of where, how long, and how consistently players focused their attention. The data, Solheim said, revealed that certain alignment designs better stabilized gaze and extended Quiet Eye duration, directly leading to stronger visual control and improved putting performance.
This new alignment technology, called Eye Q, provides a distinct focal point on the top rail of Scottsdale TEC putters. By combining a focal point with a long alignment line, Solheim said the design helps
naturally quiet the player’s eyes before the stroke, making it easier to center and maintain a stable gaze at the critical moment. This visual stability is key to enhancing the Quiet Eye period.
“Our researchers and scientists look for inspiration outside of golf,” said Solheim. “Quiet Eye has been used extensively in other sports requiring precise movements to help athletes improve focus just before action. Whether it’s shooting a free throw in basketball or serving a tennis ball, many top athletes train using this technique. With the Scottsdale TEC line and Eye Q Technology, we’re providing golfers with an immediate solution to improve their putting.”
The Scottsdale TEC Ally Blue and Ketsch models each are engineered with an onset shaft position, which places the shaft near the center line of the putter head, behind the top rail and ahead of the CG to provide golfers with a full-face view of the ball at address.
As with all PING putters, the center of gravity in every Scottsdale TEC model is positioned behind the shaft axis to ensure it is pulled through the stroke for stability and less twisting. This preserves the torque and dynamic feel of the putter and allows for stroke-type fitting to match a golfer’s needs. This theory was employed from the beginning by PING Founder Karsten Solheim, who often used a wheelbarrow analogy to make his point. He described how much easier and more stable it was to pull a wheelbarrow over a curb instead of pushing it over.
“My grandfather was a firm believer in the role the CG position plays in the performance of a putter,” said Solheim. “We continue to apply that philosophy today in all our putter designs. Ensuring the proper CG placement relative to the shaft axis is critical to performance. Pulling the CG provides more stability through the stroke and helps keep putts on line and rolling into the hole.”
The lightweight aluminum body and dense stainless steel sole plate position mass low and to the perimeter in the Scottsdale TEC putters to ensure extreme MOI and optimal CG for high forgiveness and consistent roll. Weight savings from the PEBAX insert cavity also provide
discretionary mass to further optimize performance.
“All the Scottsdale TEC putters are mallet designs and ensure the forgiveness and consistency golfers need to make more putts,” said Solheim. “They vary in shape and offer different shaft and hosel positions, which allows us to offer stroke types to fit every golfer based on their needs.”
The Scottsdale TEC putter’s one-piece insert is made of PEBAX, an elastomer commonly used in the soles of athletic shoes for its elastic properties. The lightweight, high-energy-return compound delivers a soft and responsive feel, leading to improved distance control and consistency.
PING also updated the WebFit Putter app with the new Scottsdale TEC series. The web-based fitting tool is developed in-house and is a quick and easy experience to help golfers find the PING putter that best fits their game.
Photo Courtesy of PING