by Steve Pike | Jun 25, 2026 | Equipment, golf balls, golf business, Golf News, Opinion
By Brian Sommer There is a peculiar modern superstition in golf – one that passes for science simply because it is accompanied by numbers. Launch monitors hum, TrackMan units blink with authority, and fitting sessions proceed with the solemnity of laboratory...
by Steve Pike | Jun 11, 2026 | Equipment, Events, golf balls, Golf News
Bridgestone Golf, is introducing its USA 250 Capsule to celebrate 250 years of American heritage through the lens of championship golf and Tour-level performance. Arriving just in time for the U.S. Open Championship, the patriotic capsule blends collector-level design...
by Steve Pike | May 18, 2026 | golf balls, golf business, Golf Courses, Golf News, Opinion, PGA Tour
By Brian Sommer There is a peculiar modern superstition that has crept into sport with the quiet confidence of something that believes it is merely “helping” the world become more governable by the more numerically it is described. It is the familiar, slightly smug...
by Steve Pike | May 13, 2026 | golf balls, golf business, Golf News, Personalities, PGA Tour, USGA
Although Cameron Young says he’s been playing the same ball for nearly one year, he finds himself this week in the middle of golf’s latest tempest-in-a-teapot controversy. Young has been playing a Titleist Pro V1x Double Dot ball, which by all accounts already meets...
by Steve Pike | May 1, 2026 | golf balls, golf business, Golf News
Bridgestone Golf will close its Covington, GA., ball manufacturing and testing facility effective June 30, 2026. Parent Bridgestone Sports Co., Ltd., said the decision is part of the company’s efforts to “optimize its global supply chain” and strengthen...
by Steve Pike | Apr 22, 2026 | charity, golf balls, golf business, Golf News
In honor of Testicular Cancer Awareness Month, Bridgestone Golf has partnered with the Testicular Cancer Foundation (TCF) to release a limited-edition TOUR B RX golf ball. The golf ball features the TCF logo and is sold in a dozen-ball box ($59.99) with specialty...
