by Steve Pike | May 1, 2026 | golf balls, golf business, Golf News
Bridgestone Golf will close its Covington, GA., ball manufacturing and testing facility effective June 30, 2026. Parent Bridgestone Sports Co., Ltd., said the decision is part of the company’s efforts to “optimize its global supply chain” and strengthen...
by Steve Pike | Apr 22, 2026 | charity, golf balls, golf business, Golf News
In honor of Testicular Cancer Awareness Month, Bridgestone Golf has partnered with the Testicular Cancer Foundation (TCF) to release a limited-edition TOUR B RX golf ball. The golf ball features the TCF logo and is sold in a dozen-ball box ($59.99) with specialty...
by Steve Pike | Apr 7, 2026 | golf balls, golf business, Instruction, Opinion, Technology, Tiger Woods
By Brian Sommer I have been a longtime enthusiast of Bridgestone Golf, if enthusiast is the proper term for a loyalty forged not in marketing slogans but in empirical experience. My relationship with the company’s equipment dates to the mid-2000s, when Bridgestone...
by Steve Pike | Mar 20, 2026 | Equipment, golf balls, golf business, Golf News, Technology, Travel News
Nearly six months into its rebrand – as well as its 40th anniversary year – Tour Edge Golf continues to be on target for designing high quality game improvement clubs (Hot Launch) and premium clubs (Exotics) that make it one of the golf equipment...
by Steve Pike | Mar 10, 2026 | Equipment, golf balls, golf business, Golf News, Opinion, PGA Tour
By Brian Sommer In the long, fluorescent afterglow of the PGA Show where exaggeration is mistaken for progress and marketing copy is delivered with the confidence of natural law we are once again invited to marvel at the new golf ball. Faster. Longer. More stable....
by Steve Pike | Mar 5, 2026 | golf balls, golf business, Golf News, Instruction, Technology
The most-talked new product of 2026 – GENIUS – a first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – is expected to drop this summer. A big hit at the PGA Show this past January in Orlando, GENIUS Chief...
