by Steve Pike | Feb 13, 2026 | golf balls, golf business, golf entertainment, Golf News, golf shoes, Technology
As Callaway Golf (CALY) returns to “pure play,’’ it is implementing what company president/CEO Chip Brewer calls “three fundamental changes that we believe will maximize efficiency and drive long-term improvement in both our share and our margins.’’ “Pure play,’’...
by Steve Pike | Jan 23, 2026 | Equipment, golf balls, golf business, Golf News, PGA Show
The Acushnet Company’s new Titleist Velocity golf balls are now available at retail for $29.99 per dozen. The company says the ball is engineered to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and reliable greenside spin,...
by Steve Pike | Jan 19, 2026 | Equipment, golf balls, golf business, Golf News, PGA Show
The Acushnet Company is beginning this week’s PGA Show Week in Orlando with the launch of the next-generation Titleist AVX golf ball. The company says the ball is reengineered to produce more greenside spin and improves short-game control while maintaining the low...
by Steve Pike | Dec 27, 2025 | golf balls, golf business, Golf News, Opinion
By Brian Sommer I have written about my initial encounters with Bridgestone Golf’s new VS prototype golf balls, specifically the Black and Blue models, which are being ushered in as successors to the venerable Tour B X and Tour B XS. That exercise alone...
by Steve Pike | Dec 9, 2025 | golf balls, golf business, Golf News, Opinion
By Brian Sommer One does not easily forget his or her first encounter with a genuinely superior golf ball, particularly in an era when most offerings were little more than over-hyped mediocrity. My own conversion occurred in the mid-1990s, when I discovered the...
by Steve Pike | Nov 19, 2025 | Equipment, golf balls, golf business, golf entertainment, Golf News
Topgolf Callaway Brands (MODG) CEO Chip Brewer said all the right things on a Nov. 18 conference call that followed the company’s announcement it had agreed to sell a 60 percent stake in its Topgolf unit to private equity firm Leonard Green Partners for $1.1 billion....
