by Steve Pike | Dec 13, 2025 | Equipment, golf business, Golf News, Opinion
By Brian Sommer For more than two decades, I’ve maintained an occasionally torrid, occasionally exasperating relationship with the so-called JDM – the Japanese Domestic Market- those exquisite implements forged in the shadowlands of precision and quiet...
by Steve Pike | Dec 11, 2025 | Equipment, golf business, Golf News
Honma Golf, has launched the T//World TW777 series, which it says is a “modern breakthrough’’ that delivers enhanced distance, refined feel, and elevated forgiveness through its Carbon Power technology. The collection, according to Honma, is engineered for...
by Steve Pike | Dec 10, 2025 | golf business, Golf Courses, Golf News, Instruction
PGA West, known as “Western Home of Golf in America,” continues to elevate the game with this latest innovation in golf performance and technology. The famed Coachella Valley destination recently opened a new Performance Lab, a state-of-the-art facility that...
by Steve Pike | Dec 9, 2025 | golf business, Golf News, golf shoes
SQAIRZ, known for its “ground-force’’ performance footwear across golf, baseball, softball, and pickleball, is showing off SPEED3 SL, its new spikeless golf shoe engineered for players who want modern comfort paired with true on-course performance. Designed from the...
by Steve Pike | Dec 9, 2025 | golf balls, golf business, Golf News, Opinion
By Brian Sommer One does not easily forget his or her first encounter with a genuinely superior golf ball, particularly in an era when most offerings were little more than over-hyped mediocrity. My own conversion occurred in the mid-1990s, when I discovered the...
by Steve Pike | Dec 9, 2025 | golf business, Golf Course Design, Golf Courses, Golf News, Personalities, PGA Tour, Private Clubs
Architect Brian Curley has returned to The Palms Golf Club – the private La Quinta, CA., course he crafted with World Golf Hall of Famer Fred Couples in 1999 – to complete a modernization that restores the layout to its original beauty while refining it for...
