by Steve Pike | Feb 10, 2026 | Fitness, Golf News, LPGA, PGA Tour, Technology
By Brian Sommer It is one of the more curious fixations of our age that society -sport in particular – have come to believe salvation lies in data. Not merely in information, but in its relentless accumulation, dissection, visualization, and ritualized review....
by Steve Pike | Jan 24, 2026 | Equipment, golf business, Opinion, Technology
By Brian Sommer Every year, without fail, the golf industry assembles to announce once again that it has conquered physics. “Faster.” “Hotter.” “More speed.” This ritual is now accompanied by an ever-growing menagerie of technical marvels: carbon faces, carbon crowns,...
by Steve Pike | Jan 24, 2026 | Equipment, golf business, Golf News, PGA Show, Technology
Cobra Golf’s new family of OPTM metalwoods was among the highlights of this week’s PGA Show in Orlando. Each member of the new OPTM family includes POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. The four models available are...
by Steve Pike | Jan 23, 2026 | golf business, Golf News, PGA Show, Technology
Blue Tees Golf, a modern golf technology brand known for challenging convention and empowering everyday players, is launching its next-generation rangefinder lineup: the Captain Series, including Captain Air and Captain Pro. Unveiled at his week’s PGA Show in...
by Steve Pike | Jan 20, 2026 | Equipment, Events, golf business, Golf News, PGA Show, Technology
Callaway Golf is showing off its ,new Quantum family of Drivers at this week’s PGA Show in Orlando. The company says, Quantum is designed to deliver a “true Quantum leap” in performance for golfers at every level. Each of the new Quantum Drivers,...
by Steve Pike | Jan 6, 2026 | Equipment, golf business, Golf News, Technology
Cobra Golf today announced two new additions to its 3DP iron family with the 3DP MB and 3DP X models. The two new models – each available Jan.9 – join the 3DP TOUR, which was the first commercial in-line 3DP iron that combined a blade shape with...
