As expected, in a Q3 earnings conference call yesterday evening, Callaway Golf President/CEO was asked if his company Q3 earnings or Q4 guidance was impacted by the now infamous Good Good commercial Q3 male golfer player knocking down a female player to get to a Callaway driver. Good Good and Callaway Golf each received their share of backlash – from in and out of the golf industry, with vendors, sponsors and even the PGA Tour, dropping Good Good from their ranks.
The backlash appears to have all-but ruined Good Good, but just as expected, didn’t impact Callaway’s numbers. The company reported Q3 revenue $436.9 million- a 5.6% decrease over Q3 of 2025 – driven by the strategic decision to launch fewer products in the second half of the year and rationalizing lower-margin business. Callaway’s Q3 2026 earnings increased 17% to $36 million, reflecting what the company called improved gross margins and lower corporate overhead costs.
“We did not see a material financial impact,’’ Brewer said of the Good Good fiasco. “There were really no, discernible changes in sales trends – even during the event. We do regularly monitor our brand rating and consumer sentiment online, and that did decline during the event. But it quickly recovered to the same strong levels it was prior.
“In the end, we made a mistake. We took the matter seriously. We took responsibility. We apologize. And then more importantly, we addressed our internal deficiencies and updated our processes to make sure that does not reoccur.’’
Photo: Chip Brewer (Callaway Golf)