Rising 55 stories above the Las Vegas skyline, Palms Casino Resort is introducing 55 Stories of Fame – the first This is That VEGAS experience – an immersive new activation that gives guests attending select Palms events the opportunity to see themselves featured live on the resort’s iconic Tall Wall.Inspired by Palms’ new This is That VEGAS brand campaign created by Los Angeles-based agency BRAINS, 55 Stories of Fame transforms unforgettable moments into larger-than-life memories.
The experience turns guests into the stars of one of Las Vegas’ most recognizable digital landmarks, creating a moment that could only happen at Palms.55 Stories of Fame is the first public expression of This is That VEGAS, Palms’ new brand platform developed with creative agency BRAINS and launched earlier this year. The platform spans a new brand identity, hero film, integrated marketing campaign and a growing series of signature guest experiences designed to bring the brand to life on and off property.
Palms Casino Resort is a trailblazer as the first Las Vegas resort fully owned and operated by a Native American tribe. With 766 hotel rooms and suites across two towers, Palms offers a dynamic mix of bars and restaurants, including the acclaimed steakhouse Scotch 80 Prime, the popular A.Y.C.E Buffet, and Michelin Star Tim Ho Wan Dim Sum restaurant. Palms is home to a redesigned 95,000-square-foot casino, live entertainment venues, a pool oasis, and unique lifestyle experiences. Amenities also include free valet and self-parking, The Pearl (a 2,500-seat concert theater), Ghostbar Rooftop Lounge, The Spa, the Brenden Theatre 14-screen cinema, more than 190,000 square feet of meeting space, and Til Death Do Us Part Wedding Chapel.
Photo Courtesy of Palms Casino Resort