Tiger Woods will be playing the all new 2024 Bridgestone TOUR B X golf ball for the first time in competition this week at the Genesis Invitational in Los Angeles. The new ball was designed by Bridgestone’s R&D department, with what the company calls “significant input’’ from Woods, who has officially switched from the TOUR B XS to the TOUR B X. The entire new line of Bridgestone Tour B balls will be available at retail beginning Feb. 16.
The reason for the switch, according to the company, is due to the X providing a bit more “pop,” off the tee, while still providing shot stopping spin on approaches and shots around the greens.
The new golf ball has already earned its first win with Jason Day at the Grant Thornton Championship, and will be played throughout the ’24 season and beyond by Bridgestone staffers, Woods, Day, Matt Kuchar and Chris Gotterup.
“I tell people all the time how important it is to get ball fit,” Woods said, “and if you’ve been fit, to get fit again. Bridgestone re-fit me into the new TOUR B X, and it’s got a little more pop off the tee and the control I need around the greens.”
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Photo Courtesy of Bridgestone Golf