Select Page

Strong second quarter 2026 sales and earnings from Titleist parent Acushnet Co., (GOLF: NYSE) has prompted the company to raise its full-year sales to be in the range of $2.65 billion to $2.675 billion – up 4.1 percent at the midpoint.

“This outlook reflects continued strength in our Titleist Golf Equipment segment, partially offset by softness in wearables, specifically in Asia,’’ Acushnet CFO Sean Sullivan told Wall Street analysts this morning. “This outlook includes a full year net IEEPA (International Emergency Economic Powers Act)  tariff refund benefit of approximately $30 million.’’

Sullivan added that Acushnet now expects approximately $54 million of tariff expense in 2026, which is $16 million lower than its original estimate of $70 million. But while there has been tariff relief, there also have been other expenses caused by an uncertain international political and economic climates

“We expect (tariffs) this benefit to be largely offset by higher product costs and freight costs, primarily driven by energy-related supplier cost increases, including synthetic rubber pricing in golf ball manufacturing and tungsten costs in golf clubs,’’ Sullivan said.

The Acushnet Co., reported Q2 2026 revenue at $820 million, up 13.8% year over year, with earnings of $124.8 million, up 65.1% year over year,. First half ’26 revenue at $1,572.9 million, up 10.5% year over year, with earnings of $206.2 million, up 17.9% year over year.

The company reported Acushnet Co., $274 million in Titleist ball sales in Q2 2026 – a 4.5% increase vs Q2 of ’25. First half ’26 ball sales were $508 million – a 7% increase over the same period a year ago.

The most impressive numbers, however, came from Titleist clubs. Buoyed by a Q2 launch (one quarter earlier than previous years) of the GTS metals, the company reported club sales of $272 million – a 42% increase from the Q1 of ‘25. For the six months, club sales were $496 million – a 24% increase versus the same period in 2025.

But while accelerated GTS Metals Launch, which shifted a meaningful amount of Titleist golf equipment sales and earnings into the first half, it will create a more challenging comparison in the back half of the year. Sullivan said Acushnet expects second half net sales to be down “low single digits’’ compared to second half of 2025, with the impact more pronounced in the fourth quarter.

“This club timing makes for a meaningful change to our typical club cadence, while the Pro V1 transition (for 2027 introduction) is anticipated to unfold similarly to prior every other year launches,’’ Acushnet President/CEO David Maher said.

titleist.com