TaylorMade Golf and The Grove, one of the more premium luxury resorts in Europe, are partnering on a world-class testing and fitting facility – The Kingdom at The Grove.
The Kingdom, which is located at TaylorMade’s global headquarters in Carlsbad, CA., has achieved almost cult-like status by offering the most comprehensive fitting experience in golf. From Scottie Scheffler to Rory McIlroy, Charley Hull and Tommy Fleetwood, The Kingdom provides the framework for fitting the world’s most iconic athletes, and golfers of all abilities are invited to have the same experience that unites the “art and science’’ of golf.
Set in 300 acres of England’s verdant Hertfordshire countryside, The Grove, managed by Troon, offers the ultimate five-star retreat. It is the former home of the Earls of Clarendon, with a rich history dating back to the 1500s. In addition to 214 luxurious guest rooms, The Grove features the award-winning Sequoia spa, a golf course, unique restaurants, an original Walled Garden that is home to a Kitchen Garden, a heated outdoor pool and ‘beach’ area, plus a wide selection of meeting and event spaces.
Scheduled to open in the Spring of 2026, The Kingdom at The Grove will establish a leading destination for Tour players, future stars, elite amateurs, and avid golfers to immerse themselves in the TaylorMade brand, products and people. Specifically, The Kingdom at The Grove will feature highly experienced and skilled fitters utilising Trackman, Foresight, GEARS, and Quintic alongside the entire range of TaylorMade products for players to test, replicating many of the supreme offerings at TaylorMade’s US headquarters.
“We’re delighted to unveil our first The Kingdom location outside of the United States at The Grove, near London, ‘’ said David Abeles, President/CEO of TaylorMade Golf “The Kingdom has been an iconic part of the TaylorMade brand for many years, and we’re thrilled to bring it to a new market enabling more golfers to experience what we do best.
“Since the beginning, we’ve been on a journey to become the market leader in customisation and personalisation. This new facility is a tangible sign that our strategy is thriving and will help strengthen the global position of our brand.”
Benefiting from a visually striking, sustainable building, the facility will include three state-of-the-art fitting bays, a putting studio, a custom workshop, a lounge and a locker room. The building is made from a timber structure with hidden solar panels on the roof helping to reduce its carbon footprint.
In addition to the new state-of-the-art building, the entire driving range at The Grove is being reconstructed by Kyle Phillips Golf Course Design. The new grass driving range at The Kingdom will be around 7.4 acres and 320 yards (293 metres) long, with a 600 squaremetre teeing area in front of the building.
Phillips will blend the inspiration of The Kingdom in Carlsbad with the overall design of The Grove to create strategic shaping and placement of the target greens. The Kingdom at The Grove will also benefit from a redesigned 4,000 sq metre short game area enabling golfers to dial in their exact wedge setup. During the build process around 40 new trees will be planted in the surrounding areas, while the entire facility at The Grove will be 8.5 acres of pure golf.
Photo Courtesy of Troon