Swing Control, a leader in fashion-forward golf and lifestyle apparel, has expanded the scope of veteran designer Nancy Robitaille’s role to include Brand Manager. In this new dual capacity, Robitaille will continue to lead the creative direction while taking on broader responsibilities for the brand’s strategic growth and development.
Since joining the company in 2023 as Lead Designer, Robitaille has infused Swing Control collections with her signature blend of polish, performance, and modern femininity. Her designs have been widely embraced by retailers and golfers alike, helping to position the brand as a go-to for stylish, on-course apparel that transitions effortlessly beyond the green.
Now taking on a broader leadership role, Robitaille will oversee the full vision of the brand, guiding everything from trend forecasting and product design to merchandising and customer experience. Her early background in sales brings a valuable commercial lens to her creative work, helping connect the design process with the needs of today’s consumer.
“It’s an incredible honor to step into this role with a brand that reflects my core design values,” Robitaille said. “Swing Control is about more than apparel. It’s about empowering women to feel confident and look sophisticated, whether they’re on the course or out for the day. I’m excited to help shape the brand’s next chapter.”
Before joining Swing Control, Robitaille spent over a decade as the Head Designer at Fila Golf Sportswear for Fersten Worldwide. Her resume also includes leadership roles in the corporate and performance apparel sectors, where she developed a keen understanding of fashion’s intersection with functionality.
Under Robitaille’s creative direction, Swing Control has already gained significant momentum, with recent collections praised for their refined aesthetic, flattering silhouettes, and versatility on and off the course. Her ability to blend timeless styling with modern sensibilities has helped position the brand as a trusted favorite among golfers who value both performance and polish.
As she steps into this broader role, Robitaille is already leading the launch of Swing Control’s Spring/Summer 2026 Collection, which will be unveiled at the PGA Buying Summit in Frisco later this month.
Photo: Nancy Robitaille (Swing Control)