South Florida’s dynamic duo Loews Miami Beach Hotel and Loews Coral Gables Hotel have announced the third season of their Summerfest programming, complete with an exclusive celebration with TODAY’s Read with Jenna, the launch of “Local by Loews Hotels,” a new brand-wide, locally-minded hallmark program, and a continuation of the recently unveiled “Free Spirited by Loews Hotels.”

Here’s a closer look:

Loews Miami Beach and Loews Coral Gables x Read with Jenna Summer(fest) Reading List  

Each hotel will celebrate summer with TODAY’s Read with Jenna, Jenna Bush Hager’s esteemed book club. Embracing the burgeoning trend of indulging in literary escapes while on vacation, guests will have access to a handpicked Summer(fest) Reading List curated by Jenna herself.

As part of this celebration, guests can purchase books through Shop TODAY, providing the flexibility to stock up in advance or acquire e-books and audiobooks during their stay. This initiative, which will include additional touch points, including curated kids’ reading lists and access to Jenna’s summer travel picks, aims to encourage exploration both within and beyond hotel walls.

COMMUNITY – Local by Loews Hotels

To further amplify the “welcoming you like family” brand ethos, Loews Miami Beach and Loews Coral Gables are launching Local by Loews Hotels, a new brand program designed to celebrate the unique culture, flavors, and hardworking individuals of each destination. Through exclusive partnerships, pop-ups, and experiences with local businesses, guests will have the opportunity to indulge in authentic encounters that highlight the best of the local community year-round:

Local by Loews Hotels partners and programming at each property include:

Loews Coral Gables Hotel

A vintage typewriter, an elegant setting and a personalized poem that’s soon to be a cherished memory. Miami poet, Ryan Ashley, is here to capture the essence of your Loews Coral Gables stay with a personalized poem, created on the spot, just for you. Visit him for an on-the-spot poem when he pops up poolside, in the lobby or at the hotel’s signature Americana Kitchen brunch.

Blending Miami glamour with luxury craftsmanship, the Rene Ruiz Collection molds modern fashion trends on all shapes and sizes. A beloved South Florida brand that has grown into an international lifestyle fashion label, Rene Ruiz Collection captures the essence of Coral Gables elegance. Visit the atelier across the street from the hotel and look out for exclusive Rene Ruiz Collection trunk shows, popping up at Loews Coral Gables Hotel.

Loews Miami Beach Hotel

Ready for a fun run? Join Miami Run Club – the premier social running club in the city – for a three-mile South Beach run led by Doctor of Physical Therapy and Founder of Miami Run Club, Manny Pinillos. Enjoy an inclusive environment for all fitness levels rooted in community, socialization and fun. Whether you walk, jog or run, an authentically Miami Beach fitness experience awaits.

Dedicated to enriching the lives of children by fostering a love of learning through play, Miami Children’s Museum’s renowned programs can be found exclusively at SoBe Kids Club. With weekly themed days, cultural celebrations and theatrical performances, kids can learn, play and make memories while on vacation.

Sparking wonder, investigation and fueling innovation for the future is what Frost Museum of Science does best. Loews Miami Beach brings this unique experience directly to little travelers with exclusive events like a portable planetarium experience and the Power of Plasma.

CRAFTFree Spirited by Loews Hotels

Continuing with the recently launched Free Spirited by Loews Hotels programming, which offers craft libations focusing on locally sourced ingredients and unique flavor combinations sans-booze, Summerfest will spotlight these sips, all ideal for soaking up the sun this season.

With a variety of low-ABV and no-ABV options, guests of each hotel can enjoy mindful mixology including the low-ABV Okiru Martini at Loews Miami Beach, made with Soto sake, Aplos arise, lemon juice, cucumber, honey water, shisho leaf, or the zero-proof Cucumber Martini at Loews Coral Gables, made with Seedlip Garden, pineapple juice, lemon juice, simple syrup and cucumber.

Photos Courtesy of Loews Hotels