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Zihuatanejo, once a quiet fishing village, has grown into a lively retreat for travelers while maintaining the authentic spirit of its local culture. Want proof? In the fall, Zihuatanejo – one of my favorite cities along Mexico’s Pacific Coast, – and its nearby areas come alive from Oct. 31 to Nov. 3 for Dia de Los Muertos (Day of the Dead), celebrating loved ones who have passed away with a joyful and colorful event honoring life and death.  

Throughout Zihuatanejo, families set up ofrendas and the streets are decorated with vibrant papel picado (cut paper decorations) and traditional calaveras (sugar skulls). Zihuatanejo’s coastal charm adds a unique flavor to this heartfelt tradition, blending the sounds of the ocean with the soulful celebration of ancestors.

 Thompson Zihuatanejo, only 20 minutes from Ixtapa-Zihuatanejo International Airport and set along the white sands of Playa La Ropa, offers an immersive experience for travelers during this season. An ofrenda will be set up for guests to contribute photos and mementos of their loved ones who have passed, as well as enjoy traditional Mexican delicacies. Guests can taste traditional pan dulce and hot chocolate for breakfast on Nov. 1 and 2, and participate in the Mexican Kermes (traditional Mexican dinner) on Sunday, Nov. 2. 

Thompson Zihuatanejo

For travelers visiting Zihuatanejo and wishing to participate in the celebration, here’s a pit of advice: Take a stroll through town to see the beautiful sand tapestries, parades, and artistic representations of the famous La Catrina, an iconic skeleton figure dressed in elegant clothing. Join on Oct. 31 to witness the lighting of Catrina at Plaza Kioto and enjoy local bites, dancing, and much more. 

Additional events happen over the following days, including a celebration at Colonial La Madera, a runway showcasing traditional dresses at the Ixtapa commercial zone, a Catrinas parade, and a Catrinas contest at Cancha Municipal. 

Photos Courtesy of Thompson Zihuatanejo