As the 2024 PGA Tour season debuts this week at Kapalua on Maui, so does the next generation of the Tour’s longstanding most played wedges: Vokey Design SM10.
Titleist Vokey wedges, according to the Acushnet Co., have been the top choice of players on the PGA Tour every year since 2004. Last season, more than 50 percent of the wedges in play were Vokey Design, with seven of the world’s top 10 players at year’s end gaming at least one Vokey wedge – including reigning major champions Wyndham Clark and Brian Harman.
“I have always said since the day I arrived at Titleist,” said Master Craftsman Bob Vokey, “that I have the best R&D facility in the world – the professional tours.”
Vokey SM10 is the result of this continuous process – rooted in the collaboration of Vokey, Director of Player Relations Aaron Dill (Vokey rep on the PGA Tour), and the best players in the world.
“[Bob and Aaron] have been incredible,” said Tour star Jordan Spieth. “I mean, they have been so much fun to work with. Great guys – guys that know so much about what they’re doing and they’re so passionate about what they’re doing. Very few people are as passionate about their jobs as Voke and Aaron. They’ll stay out of the way and just kind of watch. And then if you want to bring them in, they already know what you’re going to ask and they know what the response is. And then, here and there, they’ll ask for feedback, just to find out what kind of improvements they can make.”
Players in the field this week at Kapalua are getting the first opportunity to game the new models in competition. The tour launch of SM10 will continue at The American Express, when AD is back behind his grinding wheel in the Titleist Tour Truck at PGA West.
Stay tuned to Titleist.com and Titleist’s social channels over the coming weeks for updates as the introduction of SM10 wedges continues on the PGA TOUR and across the worldwide professional tours.
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