Terre Blanche Hotel Spa Golf Resort has signed an exclusive partnership with Troon Golf, marking a new chapter for the resort and solidifying its status as one of Europe’s leading golf destinations.
Set in a 750-acre estate and easily accessible from the French Riviera, Terre Blanche features 18-hole golf courses designed by Dave Thomas. The Le Château Course is open to members, resort guests and visitors, while the Le Riou Course is exclusively reserved for club members, their guests and hotel guests. The resort also offers the Albatros Golf Performance Centre and the Terre Blanche Golf Academy, catering to all levels.
Troon International, the international division of Troon, is leading the support to the resort, This partnership will position Terre Blanche as the first Troon-affiliated destination in France and as a flagship property for the Troon Golf brand in the European market.
Key highlights of the partnership:
- Terre Blanche will gain access to Troon’s prestigious global clientele and exclusive Troon Privé members, expanding its reach to discerning golfers worldwide.
Terre Blanche’s members will gain access to a collection of Troon programmes including Troon Privé Privileges, which offers exclusive access and reciprocal playing rights at 145-plus private clubs worldwide and Troon Advantage, delivering preferred rates at over 200 Troon-affiliated or managed courses across the globe.
- Terre Blanche will receive integration into the Troon Rewards network and communication channels, which enhances visibility and engagement among over one million active members.
- Global marketing support for Terre Blanche, including features in media campaigns and participation in golf travel programmes such as Troon Golf Vacations.
- Operational and agronomic expertise will be provided through annual visits to the resort from Troon specialists, training programmes and international benchmarking.
- The partnership will present opportunities to host exclusive events, participate in the Troon Cup and create a dedicated “Terre Blanche Invitational” event, which will continue to position the resort as a leading golfing destination to Troon’s network.
Complementing Terre Blanche’s golf offering is an award-winning five-star hotel, Michelin-starred dining, a standalone spa and luxury real estate opportunities, positioning the resort as a lifestyle destination in the Var region embodying the perfect balance between discreet luxury, sporting spirit and Provençal authenticity.
Photo Courtesy of Troon