LUMARA Resorts has launched a new hospitality brand it says is “devoted to transforming independent boutique hotels into meaningful, story-driven guest experiences.’’
The company already includes more than 13 locations across five destinations and continues to expand.
With a growing development pipeline, LUMARA plans to continue expanding into new markets. Upcoming projects include AZUL Siesta Key, an 18 key boutique property that has undergone a full post hurricane renovation and is scheduled to welcome guests this month, with additional properties expected to be announced soon.This restoration reflects LUMARA’s commitment to revitalizing independent hotels that deserve thoughtful care and a renewed sense of place.
Founded this past October, LUMARA Resorts was created by a team of experienced hoteliers with deep backgrounds in hospitality development, management, and operations. The vision behind the company is to give independent hotels a new life through thoughtful design, engaging guest experiences, and a strong sense of place.
“Every stay should feel like a story worth telling,” said Ekrem Tercanoglu, LUMARA vice president of hotels. “We created LUMARA Resorts to honor hotels that have character and bring them forward in a way that feels fresh and inspiring for today’s traveler.”
Each LUMARA property is inspired by its surrounding community and designed to bring the destination to life. The brand focuses on authentic experiences that highlight the beauty, culture, and personality of each location.
Anna Maria Beach Resort (Lumara Resorts ]