KemperSports has unveiled TrueDemand, its new proprietary business intelligence platform aimed at helping golfers secure their preferred tee times at their preferred price at KemperSports courses nationwide. TrueDemand consists of four primary components, two of which include tee sheet dynamic pricing and a cutting-edge automated tee time booking assistant tool.
KemperSports’ tee sheet dynamic pricing model utilizes a golf course’s historical tee sheet data, weather forecast, existing bookings and other market conditions to provide players with greater flexibility and choice in booking tee times.
The automated tee time booking assistant, according to KemperSports, revolutionizes the way golfers book their rounds by simplifying the process. Golfers can create future tee time preferences as far in advance as they desire. The system then searches the tee sheet for available tee times matching these preferences, sends a text or email to the user when the desired tee time becomes available and provides a link to book the round online directly from the course’s tee sheet.
According to the 2023 KemperSports Golfer Insights Survey, 54 percent of golfers are “eager for new and improved ways to search for and book tee times online.” KemperSports collaborated with Noteefy to launch the tool, becoming the first management company to introduce this industry-changing technology solution to its customers nationwide and make it easier and more convenient for players to secure preferred tee times.
“Our focus is always on the customer, and as such, we are constantly looking at ways to evolve and innovate to deliver an enhanced guest experience,” said KemperSports CEO Steve Skinner. “TrueDemand marks our latest advancement in our commitment to providing a first-class golf experience from start to finish, and we are excited to see it help golfers nationwide enjoy the game they love even more.”
To help KemperSports better engage with its guests and deliver memorable experiences,Skinner said the company also invested in new survey tools to update its proprietary customer survey system. With the new tools and added functionalities, Skinner said KemperSports and its properties nationwide are better equipped to understand and quickly respond to customer feedback to help build and increase customer loyalty.
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