Bobby Jones Links has expanded its consulting partnership with Woodlake Country Club in Vass, North Carolina, to include turnkey operations management of the facility.

Bringing back Woodlake’s entire infrastructure, which was devastated by flooding seven years ago during Hurricane Matthew, has been an inspiring and expertly orchestrated collaboration between the owners – the Allison family who owns and runs North Carolina-based Systel Business Equipment – and Bobby Jones Links’ experienced team of industry leaders, including General Manager Jeff Crabbe, who joined Woodlake in August. The local community – from the famed Village of Pinehurst and Fort Bragg – has responded enthusiastically to the rebirth of Woodlake with almost all of its designated Founding Memberships sold since becoming available in September.

“Our ownership has been judicious and incredibly committed to open Woodlake in phases, and Bobby Jones Links plays an integral role in not only the day-to-day operations of Woodlake, but helping our team navigate the big picture decisions around structure and projects that will make this a special golf property for multiple generations,” said Crabbe. “The enthusiasm for our initial membership offerings validates the path this team has been on and inspires us to work hard to make Woodlake everything these members, and this community, deserve.”

Woodlake, which will continue to open its rebuilt amenities in phases, recently launched a soft opening that included preview rounds on itsgolf course that was recently renovated by accomplished golf course architect Kris Spence. A 3,500-square-foot, landscaped patio space overlooking Woodlake’s first tee and fully-stocked pro shop are also operational and will be followed by the construction and build out of the clubhouse’s new indoor dining space.

The full build out of Woodlake’s upscale amenities will include the practice range, swimming pool, full-service clubhouse, and multi-purpose complex with indoor pickleball courts and golf simulators.

“We are ecstatic to expand our relationship with Woodlake owners to continue to showcase the Club as a premier club and community in one of the most distinguished markets in the country,” said Doug Hellman, Chief Development Officer for Bobby Jones Links. “The rebirth of Woodlake is going to be a project that further galvanizes a strong community and brings pride along operational innovation to a membership hungry to enjoy the enriched lifestyle they’ve been missing. Bobby Jones Links, with our deep bench of knowledge and expertise, will remain steadfast in realizing the ownership’s vision for Woodlake for many years to come.”

Purchased by Atlantic National Capital through foreclosure in 2021, the entity immediately launched an ambitious plan to restore Woodlake and hired Kris Spence to remodel the Maples Course. Bobby Jones Links was retained as a consultant in April of 2023 to help revitalize the club and prepare it for full operations.

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Photo Courtesy of Woodlake Country Club