Cabot-Managed Properties, an affiliate of Cabot, developer and operator of luxury resort and residential golf destinations, this past August rebranded Las Vegas’ Rio Secco Golf Club to Serket. The change marked a new chapter for the celebrated course, complementing its world-class golf experience.
Designed by Rees Jones, Serket is one of Vegas’ more unforgettable golf experience – showcasing the the thrill of the game and the beauty of the Nevada desert.
Serket (pronounced SIR-ket), is inspired by the ancient Egyptian goddess of protection, Serket, known for her healing powers against venomous stings and depicted with a scorpion gracing her crown.
Here’s a fast foursome of questions I posed to Ben Cowan-Dewar, CEO and co-founder of Cabot, regarding Serket and its place in the Cabot portfolio.
What can players expect from Serket as opposed to Rio Secco?
Serket honors the same championship golf and hospitality players have always loved at Rio Secco, while introducing a refreshed brand look and feel that reflects our excitement for the future. Guests can expect the familiar experience they value, now elevated and positioned for the years ahead.
What attracted Cabot initially to Rio Secco?
When we look at any location, we are committing to a long-term vision for the property, the surrounding area and the people who call it home. When we took on management of Rio Secco, we saw a prestigious property in a world-class destination, and we’re excited to continue its legacy—now as Serket—to ensure it continues to be among the very best in the region.
How does Serket fit into the Cabot culture?
The overall Cabot experience is built around exceptional golf, authentic hospitality and a strong connection to the local community. Serket embodies all three. Beyond golf, Serket is positioned to be a destination that reflects the spirit of Las Vegas while staying true to Cabot’s commitment to excellence.
What separates Cabot-managed properties from the competition?
Every Cabot destination, including those in the Cabot-Managed Properties portfolio, is designed to blend great golf with outstanding destination-driven experiences that leave a lasting impression. What sets us apart is the way we approach the overall guest journey, combining world-class course design, exceptional hospitality, thoughtful service and a deep connection to the local culture and community.
Photo Courtesy of Cabot