The Acushnet Company’s new Titleist AVX golf ball has been reengineered from core to cover, the company says, to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel. The next generation Tiltiest AVX ball will be available Jan. 24 at MSRP $49.99 per dozen.
Acushnet says the new Titeist AVX features a new high gradient, high speed core delivers longer tee-to-green distance and exceptionally soft feel;.new thin high-flexcasing area for lower spin on longer shot; New 346 quadrilateral dipyramid catenary dimple design allows for a more piercing ball flight; and a New softer urethane cover delivers softer feel and more greenside spin for excellent short game control..
Relative to the Titleist Pro V1, Pro V1x and Pro V1x Left Dash, the new AVX maintains its positioning as the lower flying, lower spinning and softer feeling performance option.
“When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, vice president, Titleist Golf Ball Marketing. “When we ask them what they want more of, the answer is usually greenside spin. New AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist lineup.”
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Photos Courtesy of the Acushnet Company