Caledonia Golf & Fish Club and True Blue Golf Club , a pair of outstanding designs by the late Mike Strantz in Myrtle Beach, S.C.,, have earned the prestigious 2025 Platinum Award from the Association of Golf Merchandisers (AGM), marking another national honor for the facilities. The distinction recognizes the Top 100 golf shops worldwide, celebrating excellence in merchandising, customer service, and retail operations across public, private, resort, and off-course golf facilities.
The AGM Platinum Awards are regarded as the pinnacle of achievement in golf retail. Winners are selected through a rigorous review process conducted by an impartial panel of judges, evaluating factors such as merchandising innovation, promotional strategies, operational excellence, and customer satisfaction. The honor reflects Caledonia and True Blue’s unwavering commitment to delivering an exceptional shopping experience for golf enthusiasts.
“This recognition is a testament to the dedication of our teams at Caledonia and True Blue,” said Bart Romano, PGA, Director of Operations for Caledonia and True Blue. “Our mission is to provide not only outstanding golf but also a retail experience that matches the quality of our courses. Earning the Association of Golf Merchandisers’ Platinum Award and being ranked among the Top 100 golf shops worldwide is an incredible honor and reinforces our commitment to excellence.”
The 2025 AGM Platinum Award winners will be celebrated during a special ceremony at the PGA Show in Orlando. The event is scheduled for Jan. 22 at 10 AM on The Retreat Stage, Hall E.
Caledonia is celebrated for its breathtaking Lowcountry setting and unforgettable layout. Caledonia seamlessly blends natural beauty with strategic design, providing an unforgettable experience for golfers of all skill levels.
True Blue is a striking complement to Caledonia. Its expansive fairways, rugged waste bunkers, and bold design make it one of the most unique courses in the region, consistently ranking among the best public golf courses in the United States.
Photo Courtesy of Caledonia Golf & Fish Club