The Bryan Bros and the Myrtle Beach golf community share a long history, and in 2024 the relationship between two of South Carolina’s more popular golf brands will be formalized.
Golf Tourism Solutions (GTS), the agency responsible for promoting Myrtle Beach as a golf destination, and the Bryan Bros have entered into a partnership to make George and Wesley the Official Ambassadors of the Myrtle Beach golf community.
While the Bryan Bros continue to chase their dreams of playing on the PGA Tour (Wesley has won on the game’s premier circuit), the Palmetto State natives will help spread the word about Myrtle Beach, the game’s most popular destination.
The University of South Carolina graduates will film an episodic series in Myrtle Beach in 2024, spotlighting the best the area has to offer on and off the course, while entertaining viewers with the quality of their play and engaging personalities.
In addition to the series, the Bryan Bros will create content for PlayGolfMyrtleBeach.com’s various media channels, and appear on podcasts, television shows and various other interviews on behalf of the destination.
“George and Wesley Bryan grew up playing golf in Myrtle Beach and know the area, making them ideal ambassadors for the Grand Strand golf community,” said Kyle Oland, director of marketing for GTS. “The Bryan Bros brand is among the emerging creator brands in the golf space and we look forward to a partnership which will continue to position The Golf Capital of the World as America’s favorite buddies trip destination for years to come.”
With more than 300,000 YouTube subscribers, 250,000 followers on Instagram, and 60,000 fans on TikTok, the Bryan Bros are among golf’s most popular social media influencers.
Myrtle Beach is home to nearly 90 courses and will be hosting its first PGA TOUR event – the Myrtle Beach Classic – in 2024, highlighting the area’s appeal to golfers at every level of the game. Long renowned for the depth and quality of its offerings, Myrtle Beach has the ability to appeal to golfers in search of any type of trip.
GTS is a marketing, technology and events-based organization in Myrtle Beach, South Carolina. GTS provides a broad array of services, including email marketing, website design, social media and content production, targeting public and private clubs and real estate developments.
GTS owns and operates the Omni Tee Sheet, licensing the technology out to more than 100 different golf courses and golf-related businesses.
GTS has full responsibility for a thriving tournament division, headlined by the PlayGolfMyrtleBeach.com World Amateur Handicap Championship. The company runs 11 events, including the Dustin Johnson World Junior Golf Championship, and brings more than 20,000 rounds of golf and room nights to Myrtle Beach.
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Photo Courtesy of Golf Tourism Solutions