GolfForever, which offers golfers of all ages and abilities access to an at-home training system developed by world-class doctors and fitness experts, today announced it has closed a $10 million Series A funding round led by Clerisy, a consumer growth equity fund. Scottie Scheffler, the world’s number 1 golfer, and PGA Tour winner Tom Kim each joined the round as equity investors and serve as GolfForever brand ambassadors.
According to the company, GolfForever will use the new investment to accelerate its expansion through new industry, athlete and retail partnerships, a multi-state mobile experience tour and a series of other planned activations and events, and research initiatives that will impact its users and golfers worldwide. The GolfForever Training System is currently available through the brand’s own e-commerce site, Amazon and more than 900 retail doors, including Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and golf clubs and courses nationwide.
More than 400 PGA Tour and LPGA Tour pros, along with thousands of amateur golfers, use GolfForever to increase their flexibility, strength, balance and rotational power for more speed and consistency in their swings, and to avoid the pain and injuries that are common to golfers. The LPGA additionally created a partnership with GolfForever, equipping all tour players with GolfForever Swing Trainers, app memberships and onsite training at tournaments as the cornerstone of the LPGA fitness program.
GolfForever is the first golf-specific training and wellness program that pairs portable equipment with a mobile app offering streaming instruction co-developed and presented by some of the top golf trainers and medical experts in the world. The company says the AI-powered GolfForever app customizes each golfer’s exercise routines based on a proprietary strength and flexibility test. This results in personalized warmups, daily workouts and recovery plans to help each user maximize performance.
“GolfForever is a vital part of my daily warmup and fitness routine, and a key contributor to my success over the past two years,” Scheffler said. “I’m proud to help bring our training system to players everywhere, whether you’re a pro like me or a weekend golfer. Every golfer should use it.”
Aside from Scheffler and Kim, GolfForever’s brand ambassadors include PGA Tour pros Zach Johnson, Justin Leonard, Ryan Palmer and renowned instructor Rick Smith, who has worked with Jack Nicklaus, Phil Mickelson and Vijay Singh.
“The game of golf is growing across the globe and GolfForever has created a new category in the sport which gives men and women of all ages and skill levels access to the same expertise and daily training as the pros on the PGA and LPGA Tours,” said Lisa Myers, Co-Founder and Managing Partner of Clerisy. “The sport’s growth is being propelled by a number of tailwinds, including increasing longevity, rising numbers of outdoor enthusiasts, and interest in on- and off-course experiences among younger and more diverse players. GolfForever was created by medical professionals and expert trainers and the system’s credibility and effectiveness have earned it the endorsement of the sport’s most prestigious players and organizations. We’re proud to partner with Jeremy and the entire team as they bring this unique training system to more golfers at all skill levels.”
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Photo: Scottie Scheffler (GolfForever)