Boston-based Fenway Sports Group today officially announced Boston Common Golf, the latest addition to TGL ahead of January’s launch. TGL is a venture formed by sports executive Mike McCarley and PGA Tour stars Tiger Woods and Rory McIlroy, in partnership with the Tour.
The new name, roundel, color palette, and overall branding system were created in partnership with Doubleday & Cartwright, an independent creative agency supporting projects at the intersection of sports, art, and culture.
“We’ve created this brand identity carefully with a nod to the timeless legacies of both golf and our city while also embracing a fresh, dynamic approach that supports our purpose to help foster accessibility through this new, modern and technologically connected team format of the game,” said Boston Common Golf Governor Teddy Werner. “With a full understanding of the time it takes for brands to find their footing, we hope what we’ve created serves as a solid foundation for our team’s evolving journey.”
The names pays homage to the city’s iconic public space and reinforces the vision of accessibility to the game which drives TGL’s new, tech-forward golf league. The Boston Common, located at the heart of the city for centuries, is the country’s first public park and remains a place both for Boston to play and a powerful symbol of unity.
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Art Courtesy of Boston Common Golf