Troon has acquired Applied Golf Management, a New Jersey-based golf and hospitality management company.
As part of the acquisition, Troon assumes management of Applied Golf’s portfolio of 13 public and private golf facilities in New York, New Jersey and Florida. Members and guests of Applied Golf-managed facilities will continue to experience the same outstanding service, incredible course conditions and excellent food and beverage options.
Current plans call for Applied Golf to continue to maintain its Millstone Township, N.J., office and all Applied Golf associates will continue to support and manage facilities in the region.
“Dave Wasenda (Applied Golf CEO/President), for whom I have the utmost respect, and his team have cultivated a superb portfolio of club’s throughout New York, New Jersey and Florida by working hard and developing customized solutions for clients – tenets both companies share,” said Troon President and CEO Tim Schantz. “With the addition of Applied Golf, we significantly expand our footprint and management capabilities across the Northeast.”
Troon’s acquisition of Applied Golf Management infuses additional support, expertise and resources to benefit current and prospective clients, while growing the company’s portfolio of managed facilities in the Northeast.
“We could not have chosen a better organization than Troon to help carry on what we have built over the past 17 years,” Wasenda said. “This acquisition closes a great chapter in our company’s history, while beginning an amazing new one for our clients and associates. With Troon’s resources, expertise and growing portfolio of managed properties; it is an exciting time for all of us to become part of the Troon family. We look forward to continued success and contributing to the company’s strong growth.”
Troon’s acquisition of Applied Golf comes on the heels of completely separate transaction, whereby Troon acquired the management services division of Dallas-based Invited (formerly ClubCorp), adding 18 management and/or consulting-services clients.
The Applied Golf and Invited transactions not only expands Troon’s footprint in key markets, but also brings the additional talent and resources of those companies under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations.
In recent years, Troon, based in Scottsdale, AZ., continued to grow organically while at the same time expand its service offerings and increase its management capabilities through multiple acquisitions. Since 2014, Troon has completed 13 management company acquisitions, including 11 since 2018.
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