Hard Rock Cafe Division of Hard Rock International has named Anibal Fernandez as Senior Vice President. In his new role, Fernandez’s primary responsibilities will include providing strategic direction and leading the Cafe Team, spanning both company-owned and franchised cafe locations. He will report directly to Jim Allen, Chairman and CEO of Hard Rock International and CEO of Seminole Gaming.
“Anibal is an essential part of our Hard Rock team with a proven track record for helping Hard Rock Cafes around the world exceed guest expectations,” said Allen. “With over 20 years’ experience at Hard Rock alone, we have the utmost confidence Anibal will continue to support team members and enhance the Cafe Division in new and exciting ways.”
Fernandez joined Hard Rock International in 1998 as an Operations Manager, following a long food and beverage tenure, and was quickly promoted to General Manager within the Corporate Division. After a brief departure, Fernandez returned to the organization in 2003, serving as Cafe General Manager. He later oversaw growth of the franchised cafes in the Middle East/South Asia and Europe/Africa in both Director of Operations and Area Vice President roles. In his most recent role, Fernandez was the Vice President of Franchise Operations and Business Development.
Hard Rock International is one of the more globally recognized companies with venues in more than 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops, Live Performance Venues and Cafes.
HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform.
Photo: Anibal Fernandez (Hard Rock International)