TRUE linkswear creator of modern golf footwear designed for walking on the course and off, is launching two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024.
TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever.
“It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” Moore says. “For that to happen, you need comfortable shoes that look and feel good. You have to have apparel that functions and fits your style. You have to have knickknacks too, from rain gear to head covers and golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”
The latest from TRUE for 2024 is highlighted by:
LUX G Shoe
Launching in April, the LUX G was designed with next-level fit, comfort and performance in mind.
“Utilizing our Tour-level LUX model and incorporating new performance features, it’s designed to take the Tour by storm,” says Moore. “It’s a shoe that you can compete in, wear through the mud and hose down afterwards, and it looks as good as new when you’re done – the wear-and-tear is better than anything we’ve ever made. The durable mesh toe is coated to be completely stain- and water-resistant. It’s fully waterproof and designed with style and performance in mind. We applied our tour-level innovation and two-year waterproof guarantee to a shoe that we felt would actually hold up to the elements. Players will also love the new comfortable fit and feel that are unlike anything on the market. It has a sock fit opening, so it’s snug like a very comfortable, customizable fit that locks in your feet. This shoe combines some of our best ideas from our other popular styles.”
Features include:
- Engineered Mesh Upper
- Generous Easy-Entry Sockfit Upper
- TPU Film Covered Vamp
- TPU Mudguard and Toe Cap
- Waterproof Bootie Construction
- Molded TPU Saddle
- Cushioned Achilles Heel Lock System
- Minimal Heel to Toe Drop (6mm)
- TRUE Wanderlux Midsole
- Antimicrobial Open Cell EVA Insole
- Outsole with Tour-proven performance tread
- Available in three colors, with an MSRP of $175.
OG Cush Shoe
Coming in June, the OG Cush sports an entirely revamped zero drop, wide toe box outsole and midsole construction; a first-ever refresh on the brand’s fundamental differentiator back in 2010.
“The OG Cush is the first refreshed zero-drop, wide toe box model on an all-new outsole,” says Moore. “It’s really our first new iteration, that heritage fit and feel but now with boosted cushioning. Working with podiatrists and foot health experts, we made the OG Cush as a first-of-its-kind cushioned zero drop shoe, meaning you’re in for a comfortable ride while maintaining a healthy, ergonomic fit and feel. The improved cushioning is for people wearing these shoes beyond the golf course – for anyone on their feet all day, these will be their go-to shoe but they’ll have plenty of tread to lace them up and play competitive rounds. It’s a natural, ergonomically inspired fit. The zero-drop platform means it’s completely level from heel to forefoot. Boosted cushioning will wear into your foot shape over time, and you will create your own natural arch. So this will give you more arch support as you’re stepping into the cushion. We also built this to be a great all-weather shoe that you can wear comfortably in the heat or in a mild rain. It’s not a snug fit opening, so it’s easy to get your foot into and then lace up to your preferred level of stability.”
Features include:
- Zero Drop
- Extra Wide Natural Toe Box
- Engineered Mesh Upper
- TPU Mudguard
- Combination Leather/ Molded TPU Saddle
- Wrap Around Medial Toe Tread
- Non-Slip Rubber Compound
- Antimicrobial Open Cell EVA Insole
- Available in three colors, MSRP is TBD.
Future Staples 3L Rain Jacket
Now available, the TRUE Future Staples 3L Rain Jacket is ideal whether you’re facing a light drizzle at your local muni or gearing up for a five-day Bandon downpour. A full-nylon shell with both a 20,000mm waterproof and breathability rating, it keeps you dry in any environment without becoming sweaty or clammy inside. The thermoregulating interior liner ensures your body stays at the proper temperature. It’s patterned for frequent movement with a 4-way stretch material and extra-flex in just the right places for your swing. The cherry on top? The hood clips to the back of the jacket – ensuring it stays in place. This is technical precision perfected. Featuring an industry- leading five-year warranty. It’s available in three colors, with an MSRP of $500.
“We didn’t want to skimp on rainwear,” says Moore. “We live in the wet Pacific Northwest, so we only used the best materials available here. And we wanted a rain jacket you’d be proud to wear after the golf round. A lot of performance golf rain gear looks like something that should be rolled up in your golf bag and never worn elsewhere. And we wanted to make a golf rain jacket that would look great and perform great on the course but also one you wouldn’t be embarrassed to wear to dinner afterwards. Or you actually might actually look forward to integrating into your outfits.
“Its temperature-regulating liner is my favorite part. We’ve all been in that tropical storm, with rain pouring down and you want to stay dry, but it’s too hot and sweaty to wear a jacket. So our temperature-regulating liner keeps you in the comfort zone so you stay nice and warm on colder days but not too hot on hotter days. It was a pretty substantial investment but is a game changer. Technology has come a long way, so we have 20k waterproof and breathable ratings in this jacket – that’s the type of materials you’d find on high-end performance snow gear or a mountaineering jacket. We’ve integrated an intense amount of spandex so that this actually feels lightweight and comfortable, and moves with your swing with a 15 percent spandex rating. It’s going to feel like your favorite flexible rain jacket.”
TRUE Event Customization
TRUE is also building on the popular elaborate event and pro shop customization experience by adding new custom hoodies, headwear, footwear, apparel and more in 2024. Offering a one-of-a-kind experience featuring a range of unique customization options with low minimums, quick turnaround, and the highest quality gear on the market. This is why courses like Bandon Dunes, Firestone CC, Chambers Bay, Phoenix CC, and Sanderson Farms Championship choose TRUE for their custom gifting and pro shop experience. It includes custom laser engraved footwear, custom headwear, and a new printables program.
“We wanted to provide a more engaging in-person tournament experience, in which people were hyped about getting their next TRUE product at their member/guest or charity event,” says Moore. “And nothing makes people more proud of products than putting their own spin on them. So we created the customization program, so you could throw your alma mater logo, initials or corporate logo on it and have a product that doesn’t just feel like another corporate gift. It feels special and unique to each person receiving it. So far, large scale events are where this program has been the most exciting. People are happy to get in line and actually put their own spin on a product, and they get pretty excited when they reach the front of the line and get to pick out exactly what they want – with respect to a customized logo applique or color, and walk away with a unique item that fits and feels perfect and it only took about 30 seconds to happen.”
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Photos Courtesy of TRUE linkswear