Transformers and golf are joining forces. In conjunction with toymaker Hasbro, Bettinardi Golf is joining the battle between the Autobots and Decepticons and entering the universe of Transformers. This collaboration will combine Bettinardi’s detailed eye for design and craftsmanship in golf with the iconic heroes and villains of the original 1980s franchise.
The assortment will feature a wide range of products that will launch online over the course of two days, including putters, headcovers, apparel, and other premium accessories.
“The entire process of this collaboration with Hasbro and Transformers has been a complete walk down memory lane, from the research and design stages to creating the marketing surrounding this partnership, every step has been so nostalgic,” said Sam Bettinardi, president of Bettinardi Golf. “The design emphasizes the original eighties cartoons, as we knew we could showcase these exceptional colorways and iconic characters in such a fun reminiscent way.”
“Bettinardi crafts stunning, high-quality golf technology and goods, and we’re excited to bring the Transformers characters into their world with golf products we’ve never before offered in the Transformers CP catalog,” said Casey Collins, president of Licensed Consumer Products at Hasbro. “The Bettinardi x Transformers line is another strong example of how we’re activating our Blueprint 2.0 strategy to invest in our brands and deliver what fans truly want. With the upcoming Transformers: Rise of the Beasts film release and Father’s Day, the collection is sure to please fans, fathers and golf lovers alike.”
This limited-edition collaboration will be launched across two days with Decepticons release on June 7 at 10 a.m. CDT, and Autobots release on Thursday, June 8 at 10 a.m. CDT.
Each launch day will present new items available for purchase in the Hive at www.bettinardi.com.
#transformers #bettinardigolf #hasbro #toys #riseofthebeasts #golf #golfnews #movies #summerblockbusters #spikeongolfandtravel
Art Courtesy of Hasbro