Reebok, at one time one of the more visible brands in golf footwear, is getting back into the sport in a big way. The company, which once had Greg Norman and John Daly in the fold, today announced a long-term partnership with U.S. Open Champion Bryson DeChambeau.
The signing marks the brand’s re-entry into the Performance Golf category. As part of this partnership, Reebok will represent the full LIV Golf Crusher GC team: Paul Casey, Charles Howell III, and Anirban Lahiri, with DeChambeau the lead dog.
With an extensive roster of wins under his belt, including two Major Championships, DeChambeau has redefining the game of golf with fresh energy and an accessible approach.
In March 2025, fans will see the company tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction of Nano Golf – the brand’s new on-course performance Golf shoe. Fans can expect to see DeChambeau teasing the upcoming Reebok product on-course in the weeks ahead, with a debut at LIV-PGA’s The Showdown in Las Vegas on Dec. 17.
As a Reebok athlete, DeChambeau will also be training in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons.
“I’m proud to partner with Reebok to usher in the brand’s return to Golf,” said DeChambeau. “With a great legacy in disrupting sports culture, I’m excited to see what we can do together to push the sport of Golf to new heights.”
“With a rich heritage in Golf, we’re excited to make our return to the sport with a new approach to growing the game beyond tradition,” said Todd Krinsky, Reebok CEO. “Bryson has been a positive force in bringing Golf to the forefront of sports culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”
With a commitment to grow the game of golf beyond the traditional consumer, DeChambeau and Reebok will launch a variety of irreverent digital and social creative content plus consumer activations that highlight the partnership’s new approach to. Focusing on accessibly priced products for the newer and younger Golf consumer, plus support to those with limited access to the game.
Ahead of the SS25 Performance Golf launch, fans can shop DeChambeau’s first curated collection, “Bryson’s Picks,” including his favorite training gear, including the Nano X4 and FloatZig 1, on Reebok.com.
Photo Courtesy of Reebok