Golf Datatech reports custom fitting of golf clubs continues to gain in popularity. The company says a new study shows that golfers are “highly satisfied’’ with their fitting experience, across almost every fitting channel.
Golf Datatech, the golf industry’s leading independent objective market research firm for retail sales, consumer, and trade trends, has introduced the 9th Edition of its exclusive report on the Evolution of Custom Fitting Golf Equipment in the US.
“If you ask any PGA Professional or Instructor, they will tell you that custom fitting is an important element of game improvement in golfers of all levels,” said John Krzynowek, partner at Golf Datatech, based in Kissimmee, FL., .“When we started analyzing this category in 2001 there was a very different methodology for being fit, without any launch monitors or hard data. Over 20 years later our study shows that golfers are more satisfied than ever with their custom fitting experience, both on and off the course, and they are recognizing the positive game improvement that comes from properly fitted equipment.”
The study, according to Krzynowek, takes an in-depth look at every aspect of fitting, including insights into perceptions of fittings in drivers, fairways, hybrids, wedges, irons, putters, and golf balls, as well as attitudes about various shaft and grip options. This 200-plus page report analyzes responses from close to 1,500 total respondents, of which 77 percent have been fit for at some point during their golfing lives.
“The overwhelming majority of golfers who have been custom fit in the past, want to be custom fit in the future, as they’ve seen their game improve,” said Krzynowek. “This is vitally important to the industry and the intersection of fitting and equipment sales, as recurring customers present the foundation of the club buying/fitting population.”
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