Edel Golf has added Cool Clubs to its extensive fitters’ network. Through this partnership, Edel Golf’s family of SMS Irons and Wedges have been rolled out to nine select locations throughout the U.S. and Australia. Cool Clubs, the largest independent club fitting organization in the world, is providing current and future clients with iron and wedge technology that allows for the truest fit in golf.
“We are ecstatic to partner with Cool Clubs,” said Doug Coors, owner and CEO of Edel Golf. “At Edel Golf, we are dedicated to helping people score…to get one shot better. Our products reflect this. We obsess scoring performance and produce irons, wedges, and putters built for individual customization. Cool Clubs share our sentiments and with their expertise and technological superiority, they provide a foundation in which our products will be able to thrive with their clientele.”
The key technology of the SMS family of irons and wedges, according to Coors, is built around being able to customize the weighting properties of the clubhead to best match every golfer’s unique swing. By moving the heaviest weight on the clubhead to its optimal position, every golfer will be able to experience total face control for dialed-in accuracy and total performance.
The first of their kind, Coors said this level of customization provides club fitters with the ability to manipulate more things in the delivery that are going to neutralize the shot shape.
“We were excited to see the new SMS and SMS Pro Irons released,” said Jack Gilbert, special projects manager of Cool Clubs. “It really ties in with Cool Clubs’ belief that every club must be tailored to the individual. Iron adjustability is not commonplace in the golf industry – yet. Edel Golf’s adjustable weight system really gives our fitters the ability to get the best performance for our clients.”