Callaway Golf today introduced the new Elyte family of golf clubs. Elyte Drivers and Fairway Woods will be available at retail beginning Jan. 24; Elyte Hybrids and Irons will be available on Feb. 7.
Callaway says the Elyte Drivers are up to eight yards longer with even more forgiveness, thanks to an advanced new shape, developed through new prototype capabilities, that provides enhanced aerodynamics for elite speed throughout the entire golf swing. The improved shape, according to Callaway, is designed to maximize swing speed with improved forgiveness.
The company says new aerospace grade Thermoforged Carbon crown enables fast head speeds, while optimizing high launch and low spin. Callaway says the most advanced face to date – the new Ai 10x Face – delivers 10x more control points than its Paradym Ai Smoke, is a breakthrough design that produces exceptionally fast ball speeds, tight dispersion, and optimized launch across the face.
Elyte is available in 4 driver models: Standard, X, and Max Fast at a retail price of $599.99, along with a Triple Diamond model available at $649.99.
The new Elyte Fairway Woods, according to the company, promote high launch, low spin, and exceptional speed with 57 percent less turf interaction.. Callaway says its ’Step Sole design and Tungsten Speed Wave combine with the Ai 10x face to deliver “Elyte” levels of distance and forgiveness in a fairway wood. The Tungsten Speed Wave’s new, innovative design is engineered specifically to enhance speed for misses that are low on the face.
Elyte Fairway Woods are available in 5 models: Standard, X, Triple Diamond, and Max Fast at $349.99, and an Elyte Ti Fairway Wood at $449.99.
Elyte Hybrids ($299.99), according to Callaway, provide up to 13 yards of shot shaping from its most adjustable hybrid ever. A new OptiFit 4 hosel system also provides unique loft and lie combinations, allowing a player to find the perfect gapping between clubs. Three models are available: Standard, X, and Max Fast.
,Callaway says the Elyte Irons promote exceptional ball speeds and forgiveness for every type of player. An optimized Speed Frame construction and new Ai 10x Face deliver incredible ball speed, forgiveness, sound, and feel. The new Speed Frame construction incorporates advanced design elements allowing for additional patented urethane microspheres to deliver exceptional sound and feel.
Photos Courtesy of Callaway Golf