Luxury cruise line Windstar Cruises has named Joe Jiffo as director of field sales. Jiffo is responsible for guiding the small ship cruise line’s North America field sales team and inside sales team, with a key focus on increasing brand awareness in the travel advisor community and connecting with trade partners.
Jiffo has an extensive cruise background with 20 years in the sector as a sales leader. He earned his degree in hotel and restaurant management from Widener University and began his career with Marriott Hotels & Resorts, eventually finding his passion on the sales side of hospitality. He then joined Celebrity Cruises as a district sales manager and was promoted through the ranks to national accounts. Jiffo continued with national director positions with Carnival and Norwegian cruise lines, as well as held senior positions at MSC Cruises and NEST.
Most recently, he was the vice president of sales for American Queen Voyages.
“I knew as soon as I talked to Joe that he was the right person for the job,” said Windstar Cruises Vice President of Sales Dianna Rom. “He is incredibly passionate about growing our brand and being an ambassador for our ‘180 degrees from ordinary’ approach to small ship cruising.”
Jiffo is a native New Yorker resides in Dallas.
Windstar Cruises, based in Miami, operates a fleet of six boutique all-suite and sailing yachts, carrying 148-342 guests. Small ship cruises sail throughout Europe; the Caribbean; Costa Rica and the Panama Canal; Asia; Alaska and British Columbia; New England and Eastern Canada; the U.S. West Coast and Mexico; Arabia, and the South Pacific, including a ship year-round in Tahiti. Windstar recently launched the $250 Million Star Plus Initiative to transform the three all-suite Star Plus Class yachts with new suites, restaurants, and a world-class spa and fitness center.
Photo: Joe Jiffo (Windstar Cruises)