Virgin Hotels New York City has opened to guests, with an official grand opening in spring 2023. Located at 1227 Broadway, and taking up the entire block between 29th Street and 30th Street, the newest addition to the Virgin Hotels collection sits at the heart of the booming NoMad neighborhood and delivers a vibrant, sophisticated hospitality experience in one of the world’s most exciting cities. This is the sixth Virgin Hotels in the United States and the seventh in the brand portfolio.
With design and architecture spearheaded by MARKZEFF and Stantec, the hotel features 460 Chambers (guest rooms), Suites, and Penthouses; entertainment-anchored spaces including Everdene a 4,000 square foot indoor/outdoor distinct dining and cocktail experiences paired with nightly music and entertainment programming; an outdoor Pool Club exclusive to hotel guests; and more than 19,000 square-feet of meeting and event spaces – all with a picturesque backdrop of the city.
“We’ve wanted to open a hotel in New York City since Virgin Atlantic first flew here in 1984. We have had so many milestones in this city, from opening America’s biggest record store to driving a tank through Times Square to lighting up the Empire State Building. I’m looking forward to even more adventures in the city and having a place to call home at the end of the day. I’m so proud of the amazing team behind Virgin Hotels New York, they have created something beyond my wildest dreams.” said Sir Richard Branson, Founder of the Virgin Group.
“New York City is the perfect home for Virgin Hotels. Our brand is bold, proud, and playful, and so are New Yorkers,” said James Bermingham, CEO of Virgin Hotels. “As our first hotel in New York City, we wanted to create a concept that was unique yet thoughtful, fusing together the local landscape with the spirit of Virgin. We teamed up with incredible partners to bring the overall design, culinary concepts and programming to life, and we’re looking forward to becoming one of the most sought-after hotels around.”
Ranging from 277 to 770 square feet, each Chamber includes floor-to-ceiling windows with views of the cityscape, including certain Chambers affording unparalleled views of the Empire State Building, the New Year’s Eve Ball Drop and Macy’s Thanksgiving Day Parade. The Chambers features Virgin Hotels’ signature layout with two distinct spaces. The Dressing Room, which includes a full vanity desk with a mirror, a closet for two, and an extra-large shower with a bench, allows guests to dress up or wind down with comfort. The Lounge features convenient amenities for both work and play, including the brand’s patented ergonomic lounge bed, a red SMEG mini-fridge stocked with street-priced comforts, a smart TV, a yoga mat, and a cafe worktable. Guests will also find sensor-activated lighting that automatically illuminates when they walk by, as well as pet-friendly amenities for their beloved companions.
Travelers seeking the most luxurious overnight experience can book a stay in Sir Richard’s Flat, an impressive 2,800-square foot suite spanning the hotel’s 35th and 36th floors. The expansive duplex offers two bedrooms, including a spacious master bedroom; a striking walk-in bathroom with luxe amenities like a rain-head shower and bench, a soaking tub, and a vanity; a kitchenette; 24-foot windows with panoramic views of the city; and a curated art collection within the suite.
The hotel has multiple culinary destinations onsite on the third and fourth floors. Everdene is a sprawling 4,000-square-foot dining and drinking venue offering a spontaneous and playful scene with sweeping views of the city, and menus serving seasonally driven dishes, shareable plates, and specialty cocktails.
The Pool Club on the fourth floor combines indoor and outdoor space and is available exclusively to overnight guests. The seasonal deck and indoor lounge invite guests to relax and splash. From taking a dip in the heated swimming pool to indulging in cocktails and shared dishes against the backdrop of the Empire State Building, The Pool Club is the perfect respite from city bustle. Additional hotel amenities include a state-of-the-art gym, complimentary Wi-Fi, a business center and much more.In advance of their stay, guests can sign up for the brand-wide guest preferences and loyalty program,
The Know, to unlock a personalized stay, member only rates, room upgrades, exclusive dining and event offers, and other hotel perks. The perks keep coming when The Know members sign up for Virgin Red, the rewards club from Virgin. For stays at Virgin Hotels New York City through April 30, 2023, The Know members will earn double points per stay. Points can be used to unlock rewards across the Virgin family or redeem for unique experiences from your favorite brands.
Photo Courtesy of Virgin Hotels
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