Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, have announced the launch of ZEL, a new brand of resort and urban leisure hotels that will first operate in Spain, and expand in key destinations throughout Europe, the Middle East, Asia and the Americas
The joint venture between the tennis star and Meliá Hotels International, each from from Mallorca, Spain, aims to create a unique hospitality experience focused on classic Mediterranean character throughout various global destinations. The new brand will also have a range of different partners in cuisine, design, well-being and technology.
“Melia’s international experience of more than 65 years in creating and managing luxury hotels and Rafael Nadal’s inspirational leadership and have come together to create this unique brand we present today,” Escarrer said. “ZEL, an innovative, energetic hotel brand, will attract and surprise a new generation of travelers that are seeking new ways to focus on well-being and travel sustainably. We are so happy to announce this special partnership with such an admired icon like Rafa.”
“As a Spaniard, a Mallorcan and a global traveler, the launch of this hotel brand is a project that I have had in my mind for a long time,” said Nadal. “ZEL will be synonymous with feeling good and enjoying the Mediterranean lifestyle. I was really attracted to this new concept with Meliá from the start and I am confident that ZEL will be a huge success and will be enjoyed by every type of traveler.”
The growth plan includes more than 20 ZEL hotels in five years, focusing on destinations that attract leisure travelers in key regions where Meliá Hotels International operates. The brand will open its first hotel in Mallorca in 2023, with plans to open in destinations on the Mediterranean coast and in major cities such as Madrid, Paris and London.
Photo: Gabriel Escarrer (left) and Rafael Nadal (Melia Hotels International)