Fred Couples, one of the world’s most popular golfers and the poster boy for the original Ashworth Golf apparel company some 30 years ago, is back wearing Ashworth. Couple has signed an endorsement deal with Newtimes Group, a global leader of retail supply chain management that is returning Ashworth to the U.S. marketplace.
Couples, who was outfitted in one of Ashworth’s classic polos when he won the 1992 Masters, no doubt will help reinvigorate the brand as he brings back the iconic Golfman logo when competing on the PGA Tour Champions and other professional events around the world.
“I am thrilled to be back with Ashworth Golf and once again wearing the Golfman logo as I represent this legendary apparel line,” said Couples. “Ashworth was right there with me when I won the Masters and it was part of my success during so many memorable victories. Golfers the world over love this brand.”
“It’s been 30 years since his historic win at Augusta, and Fred is still one of the most popular and respected golfers of all time,” said Eddie Fadel, president, Ashworth Golf. “It’s only fitting that he returns to the Ashworth Golf family as we relaunch the iconic brand in the US with a commitment to quality, style and performance.”
Revered by passionate players since 1987, Ashworth is the original, “authentic’’ golf apparel brand that revolutionized the golf apparel industry for more than a decade.
Fadel said Couples will be outfitted in a selection of items from the Spring and Fall 2023 lines, each developed to withstand the rigors of the course and the elements, integrating a mix of tradition and innovation, while offering golfers fit, function, style and performance.
The new line, according to Fadel, will feature a modern-day version of the original cotton polos from Ashworth, combining technical fabrics with natural fibers, while offering an authentic yet classic look that meets the demands of today’s golfers.
Newtimes Group specializes in the sourcing, product development and supply chain management of apparel, accessories and home products for export to North America, Central America, South America and Europe.
Photo: Fred Couples (Roger Neve)