Bourbon and golf go together like… well… bourbon and golf. With that in mind TRUE linkswear, best lnown for its modern golf footwear, is introducing a bottled-in-bond 100-proof bourbon release created by Washington’s Pursuit Distilling Co. Hand-selected by the TRUE team, it’s called Dead Golfer Bourbon.
A limited, two-barrel release that will make only 438 bottles available in 2024, Barrel Select Dead Golfer Bourbon represents a partnership between two Pacific Northwest companies dedicated to authenticity. quaBroadcaster and former PGA Tour player Andres Gonzales, a Pursuit co-founder and longtime friend and former college roommate of TRUE co-founder and PGA Tour winner Ryan Moore, helped spark this collaboration that has yielded a 100-proof barrel select bourbon that has been aged carefully for more than six years in American White Oak barrels.
The “Dead Golfer” Bourbon refers to the popular golfing skeleton character TRUE began using in 2022 as a secondary logo on select pieces of its footwear, apparel and accessories and comes to market with the finest-quality ingredients and a Mash Bill of 72 percent yellow corn, 24 percent rye and 4 percent specialty malt barley.
“We are thrilled for customers to enjoy this barrel select offering because so much care has gone into making this a distinctive and enjoyable bourbon,” said Pursuit General Manager Cory Johnson. “Because of the climate here in Washington, whiskeys age differently and more slowly than they do in Tennessee or Kentucky, so when you’re enjoying Dead Golfer Bourbon, you’re able to appreciate the ingredients sourced from a fourth-generation farm in Walla Walla and the dedication required to properly age these one-of-a-kind craft spirits.”
Pursuit partners with Louisville, KY-based distilled spirits consulting firm The Sprits Group – led by valued veteran industry experts Monica Wolf and Ashley Barnes – that focuses on whiskey related business strategy and operations, quality control and distillery engineering. As a result, Pursuit’s products meet exacting standards and can achieve unique tasting profiles from barrels that have been singled out through Barnes’ unique expertise.
“It’s wild how organically our relationship with TRUE has evolved based on our shared values and how we both take great pride in bringing products that are a bit more elevated to the market,” said Pursuit Co-Founder Sam Agnew. “This Dead Golfer Bourbon release with TRUE is so reflective of our company’s values of teamwork, integrity and finding ways to innovate new products for our customers.”
According to the message included in Dead Golfer Bourbon’s packaging, golf and great bourbon have several things in common: They each take time. They are best enjoyed outdoors and, most importantly, they bring people together.
“This bourbon is deep, flavorful and incredibly smooth for a bottled-in-bond pour. We’ve been enjoying it neat or poured over the rocks, but it’s strong enough to hold its flavor in a nice craft cocktail form,” Moore said. “The customer is going to love the entire experience, from the unboxing all the way to the last drop. We wanted to make this an elevated, and limited experience – making it an amazing bottle to add to your collection or take to that next special event.”
Photo Courtesy of TRUE linkswear