Newtimes Group, a global leader of retail supply chain management, today announced the iconic Ashworth Golf Apparel Brand will return to the U.S. marketplace, with plans for a new innovative and classic line of golf polos, bottoms, outwear and accessories throughout 2023.
Founded by John Ashowrth and Gerald Montiel in 1987, Ashworth is an authentic golf apparel brand that popularized the relaxed, soft-collar look that remains today.
The re-launch of the Ashworth Brand in the U.S. marketplace is led by Eddie Fadel, a highly respected 30-year veteran golf apparel executive, who serves as Company President, along with Kate Cunningham, SVP of Sales and Business Development – coming home after working for Ashworth in the 90’s and early 2000’s.
The new-look Ashworth Golf Brand is epitomized by the famous Golfman embroidery logo, which signifies Ashworth quality, style, and performance. Outfitted by some of the most recognizable names in the sport, the brand has always been aspirational, while commanding the respect of those who value the pure, classic and authentic Golfman logo.
“Ask any passionate golfer 45-plus what the Ashworth brand means, and most will say it was their favorite golf polo,” said Fadel. “Golfers revered Ashworth and remember when Fred Couples wore our brand to win the Masters in ‘92. Now, we’re bringing this brand back in a big way for both our loyal customers and a new generation of players, so they too can wear the Golfman logo like a badge of honor.”
Now, thanks to Newtimes Group, the brand will have additional resources, and a competitive advantage in supply chain operations. The Company will officially unveil its 2023 line of products in January at PGA Show in Orlando.
The Spring and Fall 2023 lines, Fadel said, will be developed to withstand the rigors of the course and the elements, integrating a mix of tradition and innovation, while offering golfers the ultimate in fit, function, style and performance. The new line will feature a modern-day version of the original cotton polos from Ashworth, combining technical fabrics with natural fibers, while offering an authentic yet classic look that meets the demands of today’s discerning golfer at every level of the game. Blending the highest quality cotton and just the right level of performance microfiber enhances fit and all-day comfort, and the proper amount of stretch during the golf swing.
“At Ashworth, it’s always been more than a game and more than a brand,’’ Fadel said. “It’s a lifestyle, a conversation, a culture, a tribe. The golf industry loves a comeback story, and I’m excited to say, we’re back and better than ever.”
Photo Courtesy Ashworth Golf