The Troon Partners Network, a division of Troon, has selected Sensible Weather as its official Weather Protection Provider. Sensible Weather will offer Weather Guarantees for golfers playing at Troon-managed properties.
Sensible Weather aims to change the way people interact with the weather by making the unpredictable more predictable and creating products that facilitate peace-of-mind. As part of the Troon partnership, Sensible Weather will offer weather guarantees for purchase, allowing golfers to opt for a tee time refund from Sensible Weather instead of a rain check from the course. This also enables the Troon course operator to reduce cancellations and stress, lock in booked revenue, and increase guest loyalty.
“We are excited to announce this partnership with Sensible Weather,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “With more than 500 golf courses in our U.S. portfolio from coast-to-coast, weather is obviously a daily factor in running operations. Through this Sensible Weather partnership, we can benefit both our golfers and our golf course operators with a guarantee program that is a win-win for everyone.”
Sensible Weather is part of a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience.
Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
“We are thrilled to become Troon’s official Weather Protection Provider,” said Nick Cavanaugh, Sensible Weather’s CEO. “Our Weather Guarantee ensures that golfers can focus on their game without worrying about weather disruptions, while also supporting Troon course operators by reducing cancellations and securing revenue. We look forward to working with Troon to deliver unparalleled peace of mind and enjoyment to golfers across the country.”
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy.
Sensible Weather is the leading weather protection provider for the travel and hospitality industries, with a unique Weather Guarantee product that proactively reimburses hotel guests, golfers, skiers, and those visiting outdoor attractions and campsites when weather – rain and high temperatures – negatively impacts their experience. The Weather Guarantee is available through Sensible’s travel and hospitality partners, helping them provide a differentiated value to guests that increases peace of mind and offers tangible experience benefits, while increasing revenue and booking conversion.
Founded in 2019, Sensible has sold more than 300,000 Weather Guarantees and is backed by some of the biggest names in hospitality, climate, and technology, including the National Science Foundation, Infinity Ventures, Amex Ventures, and the PGA of America.
Headquartered in Scottsdale, AZ., Troon is the world’s largest golf and golf-related hospitality management company providing services at 875-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses.