The Acushnet Company’s second quarter Titleist golf ball sales are tales of good news and a bit of frustrating news The good news is that Titleist ball sales in Q2 increased 18 percent ($237.6) million versus Q2 of 2022, and that six-month sales increased nearly 18 percent to $429.6 million.
The company, according to Acushnet President David Maher, put a record amount of Titleist Pro V1 and Pro V1 golf balls in the market the first half of this year.
The frustrating part? It wasn’t enough, despite the fact Acushnet’s ball factories are operating at full capacity 24/7.
“We’re still in tight supply for Pro V1 and Pro V1x,’’ Maher said, adding that there is no single “callout’’ from a supply chain standpoint, as was the case at the height of the Covid pandemic.
“It’s still a function of strong demand,’’ Maher told Wall Street analysts. “We’ve been producing Pro V1 and Pro V1x models since the fourth quarter (of 2022) – building inventory to launch (this past January).
“We expected we would catch up and be in front of demand by the summer time. Now we’’re pushing that out a few months. We expect to be close at the end of the third or fourth quarters. In the fall and winter, we make more than we sell. We don’t know that a long-term fix is needed. We’re adding capacities to the Pro V1 and Pro V1x lines that will come on board the next couple of cycles. So we feel very good about our positioning.’’
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Photo Courtesy of the Acushnet Co.