Virgin Hotels – the luxury lifestyle hospitality brand of the Virgin Group and Virgin Limited Edition – the private global collection of unique retreats, hotels and exclusive islands owned by Sir Richard Branson have today announced that they will come together under the new parent brand named Virgin Hotels Collection.
The two luxury hospitality brands that form part of the Virgin Group will be joined under the Collection brand by Virgin Residences. Collectively they have a significant growth strategy to add more city locations, resorts and residences.
James Bermingham, current CEO of Virgin Hotels will take up the realm of CEO for the Collection brand on April 1, as long-serving Jon Brown, CEO of Virgin Limited Edition steps down at the end of March, having spent more than 24 years leading Virgin Limited Edition as the ultra-luxury and hugely successful brand it is today.
“I’m thrilled that we are bringing Virgin Limited Edition and Virgin Hotels together under the Virgin Hotels Collection brand,’’ Branson said. “Two incredible teams that share a deep passion for creating unrivalled and unique customer experiences whilst making a positive impact on people and the planet. James is a visionary leader, and under his leadership, I am confident we will create one game- changing company.
“I’d like to thank Jon Brown, who has dedicated an incredible 24 years to Virgin Limited Edition. Jon had the vision and drive to turn our dreams into a reality, and he truly put his heart and soul into making Virgin Limited Edition the incredible company it is today.”
“I have some huge shoes to fill in Jon’s departure and I can only promise to ensure his legacy and give Virgin Limited Edition the same love and devotion he did – with the added opportunity to bring further growth, collaboration, and innovation by bringing our wonderful brands together and ensuring they are best placed to compete in the luxury lifestyle and ultra-luxury markets” Bermingham said.
Virgin Hotels’ ’current portfolio includes five hotels – Chicago, Dallas, Nashville, New Orleans, Las Vegas, and Edinburgh. Locations in Glasgow and New York City are scheduled to debut in 2023, followed by Miami and Denver in 2025 as well as the launch of Virgin Residences. In addition, the company continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and London., www.virginhotelscollection.com
Photo: James Bermingham (Virgin Hotels Collection)
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