Loews Miami Beach Hotel and Loews Coral Gables Hotel each are debuting a new beverage program – Free Spirited by Loews. The brand will provide elevated and bespoke bar programming at each South Florida hotel for those who choose to imbibe less, or not at all.

As part of Loews’ commitment to “welcoming you like family,” the renowned Loews Miami Beach and new Loews Coral Gables continue to create judgment-free environments designed to accommodate guests of all ages, abilities and lifestyles. With this program, each hotel will showcase their on-site mixology talent crafting impressive libations that focus on locally sourced ingredients and unique flavor combinations.

“At Loews Hotels, we recognize that our guests have varying preferences when it comes to beverage choices, and we are dedicated to providing an inclusive and elevated experience for all,” said Mark Weiss Senior Vice President Food and Beverage at Loews Hotels & Co. “Free Spirited by Loews underscores our commitment to innovation and guest-centricity, and we are looking forward to showcasing our properties’ mixology teams and their expertise.”

Beyond the bar, Free Spirited by Loews will seamlessly integrate into catering and event planning, offering a curated selection of non-alcoholic beverages that are as thoughtful and intricate as their alcoholic counterparts. Moreover, this program will be infused into tentpole, brand-wide programming throughout the year, including the brand’s annual Summerfest, further fulfilling the holistic approach to preference accommodation.

Reflecting the availability of local suppliers, popular flavors in Miami and the creativity of the hotel mixologists, guests can expect uniquely delicious options at the Miami Beach and Coral Gables properties.

Free Spirited by Loews – Miami Beach

    • Okiru Martini – Soto sake, Aplos arise, lemon juice, cucumber, honey water, shisho leaf
    • Il Bianco Sbagliato – Saler’s apertif, limoncello, Lilet Blanc, Mionetto prosecco – alcohol removed
  • NO ABV
    • Ragazzo Spritz – Orange peel infused Lyre’s Italian spritz, Mionetto prosecco – alcohol removed, soda water and fresh orange
    • La Falsa Palomita – Lyre’s agave blanco, agave, lime juice, Fever Tree grapefruit soda, dehydrated grapefruit

Free Spirited by Loews – Coral Gables

    • Twist of Hugo – Prosecco, vanilla, soda water, fresh mint
    • El Cafecito – Coconut Cartel rum, banana liqueur, pineapple juice, espresso, simple syrup
  • NO ABV
    • Cucumber Martini – Seedlip Garden, pineapple juice, lemon juice, simple syrup, cucumber
    • Paloma – Seedlip Grove, clarified orange juice, honey ginger, lime cordial, Fever Tree Grapefruit soda, Tajin

As an added touchpoint, each hotel has seamlessly integrated these specialty cocktails into standard cocktail menus, with each drink clearly marked by an icon denoting its low or no ABV content. This thoughtful approach ensures that individuals seeking alternatives to traditional alcoholic beverages have access to a wide range of options while providing complete transparency and clarity. By incorporating these distinctive indicators directly onto the menus, Loews Miami Beach and Loews Coral Gables ensure all beverages are crafted with the same attention and care.

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Photo Courtesy of Loews Miami Beach Hotel