Cobra Golf’s new family of OPTM metalwoods was among the highlights of this week’s PGA Show in Orlando. Each member of the new OPTM family includes POI (Product of Inertia) Shaping, Adaptive POI Weighting, H.O.T. Face and FUTUREFIT33. The four models available are OPTM LS, OPTM X, OPTM MAX-K and OPTM MAX-D.
Cobra says the groundbreaking new low POI design of each OPTM driver ($599), which is delivered via both improved shaping and adaptive weighting, works with Cobra’s other metalwood technologies to reduce shot dispersion by up to 23 percent. Unlike MOI (moment of inertia), which is a measure of how resistant a clubhead is to twisting on off-center hits on the vertical and horizontal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-center hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion down range.
“MOI is still important, but POI is the next frontier in terms of overall accuracy,” said Jose Miraflor, VP of Product Architecture and Consumer Connections at Cobra Puma Golf. “In design, we want to increase MOI (stability) while also reducing POI (3D twisting). POI finetunes forgiveness into directional consistency as it allows the clubhead to rotate more naturally with your swing. If you’re playing a 10k driver but wonder why hits on the high toe, for example, are still producing noticeably wild results, it’s probable your driver has a high POI design, which is a common fault of many current high MOI models.”
Each driver in the OPTM family features AI-Optimized POI Shaping to increase rotational stability as well as AI Optimized Adaptive POI Weighting for enhanced CG placement. Clubhead shapes are more rounded to place the CG more in the center of the clubhead, while AI-optimized external weights are placed in new locations with the goal of producing the lowest POI possible. The LS driver, which features a Tour profile and tends to work best for faster swingers, features weight ports in the high toe, mid heel and back, with 11g, 7g, and 3g moveable weights, while the X model features a Tour preferred profile and weight ports in the mid-high toe and back with 11g and 3g moveable weights. The Max-K, the most forgiving of the four models with the highest MOI, features an oversize profile for maximum forgiveness and a fixed 11g rear weight. The Max-D, which is aimed at players who desire slice correction, features a lightweight design, built-in draw bias, and oversized profile with a fixed 11g weight in the heel area of the clubhead.
“A poll of golfers asking what would inspire them to buy a new driver indicates the top three reasons are distance, accuracy and forgiveness,” said Miraflor. “Cobra is traditionally known for distance and in 2025, our Max-K driver delivered exceptional forgiveness. In 2026, we are delivering our longest, most accurate drivers ever.”
The new OPTM metalwood family also features Cobra’s patented FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options. All 33 settings can be accessed quickly and easily on the spot, allowing fitters and golfers the opportunity to make desired adjustments in a studio, at home or on the range.
Each of the new OPTM drivers also feature a multi-material construction with lightweight gloss carbon crown and lightweight titanium frame. A forged face insert with H.O.T. Face Technology with 15 hot spots across the clubface delivers a higher CT across the face for more robust distance and ball speeds.
Photo Courtesy of Cobra Golf